Search Engine Marketing campaign responsibilities include planning, optimizing, implementing and analyzing our paid search engine marketing campaigns, as well as managing interactive agency relationship. Will monitor keyword buys with various search engines, expand current keyword inventory, continual testing ads and landing pages to increase conversions on keyword campaigns. Candidate must have a proven track record and previous experience in Search Engine Marketing.
Website Analytics specialist responsible for analyzing and improving the performance of FIDM websites by developing and evolving web traffic reports, synthesizing conclusions into actionable recommendations in order to increase traffic to FIDM’s websites, effectively communicating such information to the Director of Marketing and marketing team.
Email Marketing campaign responsibilities include all aspects of email marketing programs, including strategy, creative development, audience selections, calendar, and campaign deployment and reporting. Develop and drive lead generation initiatives, co-registration and other list growth programs. Manage creative and production resources as well as agency relationship. Review and test all outbound messages requiring extreme attention to detail.
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