Search Engine Marketing Optimizer - Reunion.com, Los Angeles

Summary: The SEM Optimizer will be a driving force within Reunion.com’s current search efforts. He/she will assist the Search Engine Marketing Manager in further optimizing all SEM efforts, use his/her well developed analytical skills to pin-point weaknesses and eliminate them through optimization of creative, landing page selection/optimization and create ad-hoc reports on those efforts and their impact.

Reunion.com is one of the largest social networking sites on the internet with more than 25 million active members and relies heavily on its Business Development team to find new and inventive ways to generate traffic for its customer acquisition efforts. Our track record of lead generation is what has helped us to stay ahead of the competition with some of the largest online social networking communities today.

Primary Responsibilities:

- Analyze and Re-write Current Search Creatives as well as Create New Creatives as needed.
- Implement Optimization Recommendations
- Manage Campaigns towards Company-wide metrics
- Test and Analyze Different Landing Pages
- Assist in Keyword Discovery
- Test and Analyze Tracking
- Create Ad-Hoc Reports as requested by management

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Credit source Monster.com