Wednesday, March 7, 2007

SEM Marketing Manager / Director - Dovebid, West Los Angeles

DoveBid, Inc., (www.DoveBid.com), the leading capital asset management services provider seeks a Search Engine Marketing Manager / Director, based in West Los Angeles to oversee and implement SEM global campaigns across multiple industries.

DoveBid is a global leader in surplus asset advisory, disposal and valuation services. For more than 70 years DoveBid has helped corporations, government agencies and financial institutions get maximum value for their excess assets by conducting various disposition strategies including live webcast auctions, online auctions, sealed bid, and private treaty internet sales. More than half of the Global 4000 have participated in our programs.

The SEM Manager supports DoveBid and our clients in developing and implementing campaigns that drive traffic and online conversions. The position requires a background, and a keen interest, in online marketing and media.

The SEM Manager is responsible for all tasks involved in planning a campaign, tactical execution, and reporting the results and recommendations. Experience in both PPC and Natural Search is optimal.

Candidates should understand the role of SEM within a full-service interactive web leader, and have a solid understanding of the SEM landscape. Comfort in working within a fast-paced service business is a must.

The successful candidate for this position will be a creative thinker with a love for number crunching and a passion for execution, metrics and conversion results. The candidate will also be able to efficiently organize and present large volumes of information, across multiple vendors and platforms, and translate this data into valuable marketing insight.

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Credit source Monster.com

Monday, March 5, 2007

Search Engine Marketing Optimizer - Reunion.com, Los Angeles


Summary: The SEM Optimizer will be a driving force within Reunion.com’s current search efforts. He/she will assist the Search Engine Marketing Manager in further optimizing all SEM efforts, use his/her well developed analytical skills to pin-point weaknesses and eliminate them through optimization of creative, landing page selection/optimization and create ad-hoc reports on those efforts and their impact.

Reunion.com is one of the largest social networking sites on the internet with more than 25 million active members and relies heavily on its Business Development team to find new and inventive ways to generate traffic for its customer acquisition efforts. Our track record of lead generation is what has helped us to stay ahead of the competition with some of the largest online social networking communities today.


Primary Responsibilities:

- Analyze and Re-write Current Search Creatives as well as Create New Creatives as needed.
- Implement Optimization Recommendations
- Manage Campaigns towards Company-wide metrics
- Test and Analyze Different Landing Pages
- Assist in Keyword Discovery
- Test and Analyze Tracking
- Create Ad-Hoc Reports as requested by management


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Credit source Monster.com

Search Engine Optimization Manager - Yahoo, Inc., Los Angeles

Hey, check this one out! It's from the big boys in the search engine world! This seems like it can be an awesome job!

Essential Responsibilities

o Assist in developing SEO forecasting models and in continuously measuring, reevaluating and fine-tuning the Yahoo! SEO program.

o Continually work with and educate individual BUs on applying designated best practices and standards to their properties.

o Provide regular data-driven insights and expert analysis to BUs and advise product teams on how to improve results.

o Be continually involved in multiple BUs' development and marketing efforts to ensure SEO is a part of the process from concept to launch and beyond.

o Assist in refining program for testing SEO methods and practices. Work with Product Testing Team on planning, scheduling, and conducting SEO experiments. Analyze test results and advise BUs on methods and practices generating maximum performance.

o Work with individual Product Testing and BI Platform Teams to refine specific Web Dev tools, data mining, statistical/analytical processing and reporting requirements needed to effectively execute a world-class SEO program.

o Build parallel expertise in adjacent BI domains including product/asset analysis, revenue analysis, testing programs, etc. Collaborate with Marketing Team on planning and executing online campaigns, and measuring ROI.

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Credit source Careerbuilder.com

Marketing Manager - Intuit Inc, Calabasas

Primary Responsibilities:

*Grow the MyCorporation.com business by developing and implementing marketing programs that drive customer acquisition and retention

*Work very closely with Sales and Engineering teams to influence product and service offerings

*Develop key metrics and perform marketing program analysis

*Drive marketing programs across the following areas: Search Engine Optimization, Affiliate Marketing / Partnerships, Email Marketing, Web Promotions, PR, Direct Mail, Events/Tradeshows, Sales Collateral

* Active participant in MyCorporation.com's local management team, working closely with other functional team leads to create and sell an integrated product and service offering.

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Credit source Careerbuilder.com

Sunday, March 4, 2007

Online Marketing Manager/Web Analyst - FIDM, Los Angeles

Search Engine Marketing campaign responsibilities include planning, optimizing, implementing and analyzing our paid search engine marketing campaigns, as well as managing interactive agency relationship. Will monitor keyword buys with various search engines, expand current keyword inventory, continual testing ads and landing pages to increase conversions on keyword campaigns. Candidate must have a proven track record and previous experience in Search Engine Marketing.

Website Analytics specialist responsible for analyzing and improving the performance of FIDM websites by developing and evolving web traffic reports, synthesizing conclusions into actionable recommendations in order to increase traffic to FIDM’s websites, effectively communicating such information to the Director of Marketing and marketing team.

Email Marketing campaign responsibilities include all aspects of email marketing programs, including strategy, creative development, audience selections, calendar, and campaign deployment and reporting. Develop and drive lead generation initiatives, co-registration and other list growth programs. Manage creative and production resources as well as agency relationship. Review and test all outbound messages requiring extreme attention to detail.

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Credit source Careerbuilder.com

Producer/Internet Product Manager - Cars.com, Los Angeles

Responsibilities:

Collects business goals and customer needs, translates these into high level requirements documents (MRDs/PRDs) and UI wireframes, and manages the product lifecycle for aspects of our consumer facing Web sites. Not hyper focused on documentation though and many of your projects will involve next to none.

Defines, tracks, and improves key site performance metrics.

Aggressively identifies opportunities for improvements and new product features.

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Credit source Careerbuilder.com

Website Support Coordinator - Target Media Partners, Los Angeles

Target Media Partners (www.TargetMediaPartners.com ) is one of the fastest growing advertising publishers in the United States. Our products include classified & car photo ad papers, trucking industry newspapers, trucking employment magazines, and closeout merchandise advertising magazines. Target Media Partners has over 75 print publications and 30 websites.

The websites complement our print publications, by enhancing our already strong brand names and increasing advertiser response. Through our integrated print and online capabilities, Target Media Partners offers buyers and sellers comprehensive, targeted, and proven ways to conduct business-to-consumer, consumer-to-consumer and business-to-business transactions. Our office is located in the Miracle Mile district of Los Angeles.

This newly-created position is an entry level position with growth potential in the Target Media Partners Website Management Team.


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Credit source Monster.com

Online Marketing Specialist - Reed Business Information, Los Angeles

Reed Business Information is a leading provider of critical information and marketing solutions to business professionals in targeted industry sectors. Our market-leading properties include more than 100 business-to-business publications, over 75 Web sites, and a range of services, including Web development, custom publishing, research, business lists, and industry events.

Reed Business Information offers an outstanding compensation package along with generous vacation, sick and holiday pay. For qualified positions, we also offer comprehensive health benefits including medical, dental and life insurance as well as retirement benefits, including a 401(k) program and an Employee Pension Plan.

Reed Business Information is committed to workforce diversity. Qualified applicants will receive consideration without regard to age, race, color, religion, sex, sexual orientation or national origin. We invite all applicants to confidentially self-identify when applying. The Company complies with applicable laws governing non-discrimination by state and locale.

Credit to Monster.com